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Ideally, you will do this ad swapping with a few e-zines, and that should bring you a lot more subscribers. Once you find that a decent number of people have signed up from this traded link and you start to see the number of subscribers fall, you can assume you have exhausted that market and move on to some different e-zine lists with which to trade ads.

E-zines have greater usefulness than this for list building. People rarely sign up with you having only seen your link first. They need to learn to trust you first. They need to know that you know what you’re talking about… that you’re an expert. A well written, informative e-zine, which you will promise to deliver by autoresponder every week or every month can help to reassure them of these things, so you will get more links. They are great publicity tools.

Choosing Your Ad Swap Partners

You should choose a relevant business for your ad swap partner. They should not compete with you, but be in a business that complements yours. That way, you will get a target audience, who are warmed up, ready to buy from you. It is cheap, too, and as well as increasing your list building, you may make a good number of direct sales as a result of this ad swapping.

Most e-zines are archived online. That means that the life of your ad lives on into the future, without you having to spend anything at all!

You should also try to have some input into the placement of your ad within the e-zine. Choose as many related e-zines as you can, because the more you get your ad out there, the more people who will see the link from which to join your mailing list.

Ad swapping in this way also allows you to ride on the back of the trust that your ad swap partner has built up with his or her subscribers. By virtue of the fact that this internet marketer has allowed you to place an ad on an e-zine that they trust, they will feel that they can trust you too.

Now, you should have a mailing list, so you better use it! It’s a lot easier to keep selling to people who already know you, than continuing to find new customers. You need to make the most of the captive audience who are already interested in your business and what you have to offer. That is the real beauty of having a mailing list.

Trust is vital in business. Trust isn’t given to you overnight. It has to be built up over time, as you build a relationship with people, to entice them to sign up for your mailing list and to stay on it. Your mailing list and the communications you send out through it will help you to build up relationships with your potential clients.

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.

1.Heading. Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer the best benefits or the biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire in the reader to want to know more. 2. Testimonials One of the biggest problem on the internet is being believed. Testimonials are the best way to assure people that you are not a scam artist. People want to know what others are saying about the product. In fact a good testimonial from respected well-known authorities within your targeted field will definitely build your credibility & boost sales. Try to include a testimonial as close to the top of your sales letter as you will get people immediately believing what you say even before they read your sales letter. 3. Build Interest. Build interest in your reader by discussing a problem or telling a story. The first part of your sales letter should build interest in your readers and try to expand the benefits you got people excited about in your headings. People love to read stories, so tell them some exciting story of your past experience, but remember the story should be within your targeted field. 4. Bullets. Bullets are one of the most powerful persuader in sales letter. People spend a lot of time reading bulleted list. Bullets arose the curiosity of your visitor, so use them to stress the benefits of your products or services and spell out exactly what’s included in your offer. Make you bullets like a mini heading. Use them to narrate the benefits of your products in a step-by-step way. 5. Comparison. To prove that your product or services is of a great value you need to show them what you are offering is much better them your competitors. Show them that others are charging much more for a less quality product then yours. Explain them that they are getting a better deal by ordering from you. This way you can prove your products or services are of a great value. 6. Bonuses Make your offer different & valuable by adding some good products as bonuses. Don’t give away outdated junk as a bonus it will damage the credibility of your main product. Your bonuses should be as good as they can sell on their own. Remember sometimes people buy the main product just because of the bonuses. 7. Guarantee. If you have a good product then there is no need to worry about offering a strong guarantee. Make your guarantee look like a personal promise. Try to convince your visitors that they have nothing to loose all the burden is on you to deliver what you promised. 8. Demand Immediate Action Include a deadline to create a sense of urgency in the mind of your customer. Nobody wants to make a decision, so let your customer know that they will be missing out on a great deal if they don’t act now. 9. What to do next? Don’t make your customer guess what you want them to do next. Tell them clearly that “ Click here” to order or get immediate access. Make this process as simple & understanding as you can. 10. P.S. P.S. is very important part of your sales letter as most of your site visitors will immediately scroll down to the end of your page to find out how much it would cost. A P.S. is a best place to summarize your product or services as visitor checking your price will also have a detailed description of what they will get if they order now.

Writing a sales letter doesn’t have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter. Benefits The first thing you need to do is focus on the benefits the reader will find useful. Tell the reader what’s in it for him.

Promise them increased sales, better skin, better results in writing a resume or whatever it is that you’re selling. Tell them how your product can help them. Don’t beat around the bush and get right to the point. Stick to benefits, facts and features. Whatever you do don’t be vague it will turn them off. Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Don’t start sounding arrogant and brag. Writing Style: An emphasis should be placed on “you” and not “I”. Use words like you and your, so that the reader feels you are writing for him. Write clearly. Make sure your reader doesn’t have to think about what you’re saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don’t promise a 200% increase in sales because most people won’t believe it even if it’s true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways. Ask for action. Ask the reader to place an order, return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale, and special purchase. Most sales letters fail to do this. Understand that people are emotionally motivated. They want to:

Make more money

Save money

Do a good job

Experience love

Have a satisfying home life

Get something for free

Look good

Use simple graphics to get the reader’s attention: Bullets

Dashes

Check boxes

Numbers

Asterisks

Some Things To Remember When Writing Your Sales Letter: Put yourself in the reader’s place. Note your reactions while reading the letter. Have your friends and associates give you their honest opinions. Don’t tell them you wrote it! For some reason they think it’s bad manners to criticize their friends. Look at their reactions if they roll their eyes then you need to rewrite your sales letter. If they ask you, “Where can I find this?” You got yourself a winner! Listen to any and all comments. Re-write any parts that turn others off. Be logical when you state your argument. Don’t try to fool them with outrageous claims that border on the fantastic. Your readers are too smart to fall for such trash. When you begin writing your sales letter try to accentuate important statements using: Underlines

Exclamation points

All capital letters (Careful here don’t over do it)

Highlight with a second color (Yellow)

The very last thing that should appear on your sales letter is the P.S. Remind your customers of the time deadline and the limited supply of bonuses. Urge them to pick up the phone and call or order immediately. Your P.S. is often read first by customers. So entice them to read the letter by mentioning the free bonuses and the limited time offer. Remember to put a P.S. (post script) on all sales letters. Sample P.S. P.S. At $29.95 the Super Car Wax is an incredible bargain reserved for past customers only. Act now, and get a bonus super car glass cleaner yours free! While new customers are forced to pay $39.95 for this one of a kind car wax you get it at significant savings! Act Now by calling 800-123-4567

Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page” when we are designing our basic site in step 5

The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fit the e-Book; it’s the other way around.

Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book

Your sales copy must do the following three things

• Get the attention of the prospects
• Communicate the benefits of the product
• Persuade the prospects into the desired action

Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used

Sales letter Structure

• Header/Title
• Promises
• Testimonial
• Info product
• Benefit
• Bonuses
• Guarantee
• Summary

This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?

Header

The main function of the header/title is to grab the reader’s attention. The header should be displayed in a large, bold font. This demands your potential customer’s attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.

A Promise

This section promises the potential customer a huge benefit which is almost too good to be true. It’s ok if it’s a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline

Discover how my 5 step affiliate programme can increase your income by 10,000 a month

Testimonials

In this section you include testimonials that old/new customers have sent you about your product or service. You probably don’t have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.

Now the testimonials page has assured the potential customer that you can fulfil the promises you made in your header also you have gained a bit of trust from your potential customers so anything else you say that follows the testimonials page will be taken as true. This is the reason why the testimonial is placed at the top to gain trust right away where if it was placed at the bottom after presenting some good sales copy it may be already too late.

Info and product

In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on the subject. That is very important.

Next you must introduce your product as the solution to the problem. Then you must have a proper e-Book cover design. This is crucial. Many people have never purchased an e-book so you must give them some idea what exactly they will be purchasing

Benefit

This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it’s all true. Keeping their trust is highly important.

Bonuses

This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of the e-Book. Also a deadline on bonuses is also a good way to speed up consumer purchases. Bonuses also reduce the risk of money back returns

Guarantee

Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bit in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be “first timers” therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product.

Summary

This is one of the most important steps in the sales letter; this is where you close the sale. In this section you must include your most appealing benefit and finally ask for the order, because if you don’t they wont. Finally make it easier for them to order like an “order now” button shown below.

At this stage you should start to write your sales letter in Microsoft word we will concentrate on the html design and implementing the sales letter in it in section six but for now just concern yourself with writing your sales letter. To help you here are some of the web’s top e-book publishers sales sites. You can check out my own sales page at http://www.ebookprofitmaker.com

Sales Letter generator

Ok ill now offer you an alternative to writing the sales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writes the sales letter for you. All you do is answer the questions it asks and you will receive your sales letter. You can find this software at sales generator here

Credit card Transactions

Finally you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section 6 but for now I want you to know that all these company’s, including Clickbank, have a set of rules that you must abide by to use their software. Don’t panic ill go through these rules now. Basically it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are:

You must provide on your sales page:

• Detailed description of your product
• Buy now link
• Explain how the product will be delivered
• Mention how long the delivery will take

* remember theses are rules not suggestions

So that is everything you need to know on how to write your sales letter, hers a quick summary

We need to:

• Write the sales letter before the e-Book
• Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, guarantee and summary
• You can have your sales letter made by Sales letter generator
• Certain set of rules should be included in the sales letter for the purpose of the credit card transaction company